Bilin
Creating a bold, modern branding for positioning in the e-invoicing industry.
Argentina | 2023
The Project
Bilin's advanced platform empowers small and medium-sized businesses in Argentina with intuitive e-invoicing and management software.
From fast and compliant AFIP-authorized invoicing to robust tools for managing client accounts, cash flow, and inventory, Bilin delivers agile and efficient solutions while driving sustainable growth.
They needed a modern brand identity to convey that they’re not just another outdated platform but the ultimate solution for e-invoicing and management.
The Challenge
Creating a bold, modern visual identity to stand out from local competitors while offering an intuitive and reliable e-invoicing platform for small and medium-sized businesses.
The Solution
An archetype-based branding where we uncovered the brand's essence and unique value—laying the foundation for a bold identity that embodies their innovative approach to e-invoicing and management.
The brand’s ecosystem included::
• Strategy (archetype personality, purpose, core values, and audience analysis)
• Art direction (moodboard and visual styling)
• Responsive logo
• Typography
• Color palette (including neutral and accent colors)
• Visual assets (iconography and photography style)
• BrandBook (guidelines for the right usage of the brand)
• Strategy (archetype personality, purpose, core values, and audience analysis)
• Art direction (moodboard and visual styling)
• Responsive logo
• Typography
• Color palette (including neutral and accent colors)
• Visual assets (iconography and photography style)
• BrandBook (guidelines for the right usage of the brand)
The Results
A modern, powerful brand identity that highlights their expertise in e-invoicing and management solutions while resonating with small and medium-sized businesses.
I’m here to bring to life a brand experience committed to authenticity, true connection and your core values.
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