Parnassus
An epic branding journey rooted in Art and History for a handmade sketchbooks brand.
Argentina | 2021
The Project
Inspired by the legendary Mount Parnassus, home to Apollo and the Muses, and designed with artists in mind, Parnassus brings the ancient spirit of artistic excellence to exquisitely crafted handmade sketchbooks, serving as a canvas for boundless creativity.
For a brand so deeply passionate for artistry and craftsmanship, Parnassus needed an epic, bold visual identity that mirrored this philosophy—embodying elegance, durability and inspiration.
The Challenge
The heart of Parnassus lies in its meticulous craftsmanship and artistic inspiration it provides.
Its branding needed to evoke timeless elegance and modern functionality to resonate with artists—ranging from professionals to passionate hobbyists—while standing out in a market saturated with mass-produced alternatives.
The Solution
Parnassus' branding was designed to be both evocative and timeless, blending classical inspiration and modern functionality.
Every design element was thoroughly chosen to mirror the sophistication and artistry behind each sketchbook, while inspiring artists to create without limits.
Here’s Parnassus’ epic brand ecosystem:
• Strategy (archetype personality, purpose, core values, and audience analysis)
• Art direction (moodboard and visual styling)
• Responsive logo
• Typography
• Color palette (including neutral and accent colors)
• Visual assets (iconography, illustration and photography style)
• BrandBook (guidelines for the right usage of the brand)
• Packaging
• Social media content
Here’s Parnassus’ epic brand ecosystem:
• Strategy (archetype personality, purpose, core values, and audience analysis)
• Art direction (moodboard and visual styling)
• Responsive logo
• Typography
• Color palette (including neutral and accent colors)
• Visual assets (iconography, illustration and photography style)
• BrandBook (guidelines for the right usage of the brand)
• Packaging
• Social media content
The Results
With a visually striking and timeless brand identity, Parnassus speaks directly to artists, offering a unique creative experience while positioning itself as the go-to choice for those seeking a high quality, handcrafted tool—one that embodies creativity, tradition, and deep respect for craftsmanship.
I’m here to bring to life a brand experience committed to authenticity, true connection and your core values.
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