Ágora
Building a minimalist branding to revolutionize decision-making within communities.
Argentina | 2020
The Project
Dedicated to fostering civic engagement, Ágora developed an innovative tech solution that fosters trust and encourages communities to make better decisions.
Ágora needed cohesive branding that highlighted their commitment to efficiency and their purpose of connecting property owners, tenants, and providers to enable transparent, efficient, and democratic decision-making.
The Challenge
Transforming Ágora’s vision into a bold and memorable brand was a true challenge. The branding had to capture their unique purpose of fostering democracy and efficiency while inspiring trust, innovation and collaboration from their audience.
The Solution
Through a thoughtful strategy and design process, I created a modern, minimalist brand identity for Ágora. Every design asset was intentionally crafted to reflect their democratic and transparent purpose while inspiring trust and innovation.
Ágora’s Brand ecosystem included:
• Purpose-driven brand's strategy (archetype personality, purpose, core values, and audience analysis)
• Art direction (moodboard and visual styling)
• Responsive logo
• Typography
• Color palette (including neutral and accent colors)
• Visual assets (iconography and photography style)
• BrandBook (guidelines for the right usage of the brand)
• Collaborative platform UX/UI Design
• Web Design
• Purpose-driven brand's strategy (archetype personality, purpose, core values, and audience analysis)
• Art direction (moodboard and visual styling)
• Responsive logo
• Typography
• Color palette (including neutral and accent colors)
• Visual assets (iconography and photography style)
• BrandBook (guidelines for the right usage of the brand)
• Collaborative platform UX/UI Design
• Web Design
The Results
A clean and modern brand that positions them as a leader in fostering transparency and collaboration while deeply connecting with their audience.
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Areté
Imagining a modern, empathetic branding for personal growth and self-discovery.