Areté
Imagining a modern, empathetic branding for personal growth and self-discovery.
Argentina | 2022
The Project
Areté and I worked together to create a branding that authentically conveys their purpose of guiding women toward fulfillment while inspiring trust and connection, positioning them as the go-to tool for their audience.
Focused on self-discovery and positive habits, Areté provides creative tools such as oracle cards, guides, and games to empower women to connect with their inner purpose. Guided by core values of Balance, Gratitude, and Resilience, Areté's vision is built on nurturing introspection and fostering balance between the body, mind, and soul.
The Challenge
Areté, as beautiful and powerful as the brand is, needed a visual identity that seamlessly captured their passion for improving lives through introspection, while inspiring, and deeply supporting their audience. It also needed to resonate with women seeking meaningful, practical tools to connect with their purpose.
The Solution
I poured my heart and soul into crafting a minimalist yet meaningful visual identity. Every design choice in Areté's branding was purposefully rooted in their core values, ensuring it reflects their empowering mission and deeply connects with women.
Areté’s branding ecosystem included:
• Strategy (archetype personality, purpose, core values, and audience analysis)
• Art direction (moodboard and visual styling)
• Responsive logo
• Typography
• Color palette (including neutral and accent colors)
• Visual assets (iconography, illustration and photography style)
• BrandBook (guidelines for the right usage of the brand)
• Strategy (archetype personality, purpose, core values, and audience analysis)
• Art direction (moodboard and visual styling)
• Responsive logo
• Typography
• Color palette (including neutral and accent colors)
• Visual assets (iconography, illustration and photography style)
• BrandBook (guidelines for the right usage of the brand)
The Results
By blending agile methodologies with outstanding collaboration, we achieved a smooth, high quality outcome that went beyond their expectations.
A polished new brand with a solid, cohesive ecosystem to showcase creativity and professionalism, while connecting authentically with their audience.
I’m here to bring to life a brand experience committed to authenticity, true connection and your core values.
Let's create the epic brand you deserve
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