Coorva
Reimagining a bold, tech-driven brand that seamlessly connects the right talent with the right project.
United States | Argentina | 2020
The Project
Amid a sea of competitors promising similar perks, Coorva needed a brand identity revamp to make them stand out as the go-to talent partner for tech companies.
Coorva is a talent recruitment agency with a strong focus on creating seamless connections between highly skilled software professionals from LatAm and companies across industries such as healthcare, IoT, media, construction, and oil & gas, among others. As engineers screening engineers, they bring unmatched expertise and precision to their hiring process.
The Challenge
Refreshing Coorva’s brand to build trust with companies from the US and Canada while positioning them as the right partner in the recruitment space.
When we first spoked, Coorva had only a few brand assets to work with: a logo, an outdated website, and a file filled with inconsistent icons. While we initially focused on building a social media presence, it quickly became clear that a full revamp was inevitable. Despite their limitations, these brand assets served as a solid starting point for what was to come.
The Solution
Revamping a strong, minimalist brand to reflect Coorva’s passion for making talent acquisition painless, and delivering peace of mind to their clients.
I delivered a whole brand ecosystem which included:
• Strategy (archetype personality, purpose, core values, and audience analysis)
• Art direction (moodboard and visual styling)
• Refreshed, responsive logo
• Typography
• Color palette (including neutral and accent colors)
• Visual assets (iconography, illustration and photography style)
• BrandBook (guidelines for the right usage of the brand)
• Strategy (archetype personality, purpose, core values, and audience analysis)
• Art direction (moodboard and visual styling)
• Refreshed, responsive logo
• Typography
• Color palette (including neutral and accent colors)
• Visual assets (iconography, illustration and photography style)
• BrandBook (guidelines for the right usage of the brand)
The Results
By blending agile methodologies with outstanding collaboration, we achieved a smooth, high quality outcome that went beyond their expectations.
A polished new brand with a solid, cohesive ecosystem to showcase creativity and professionalism, while connecting authentically with their audience.
I’m here to bring to life a brand experience committed to authenticity, true connection and your core values.
Let's create the epic brand you deserve
Visit my next case study